5 Ways to Get More Home Automation Clients

A common question I get is: how do I get more clients?

Here are 5 ways to bring in more leads and close more deals:

Referrals from satisfied clients

If you already have completed projects, you should take care of your clients' satisfaction so that they refer you.

It's through referrals from satisfied clients that the best projects come your way.

That's why it's so important to stay in touch with clients and get ahead of any problems.

If you don't like it when a client calls you, it's because your after-sales service isn't done well.

Partnerships with architects

Architects need trusted partners to recommend to their clients.

That trust is earned over the medium term, not overnight. That's why it's essential to position yourself as an expert in your field.

Do this by teaching people what you know: create specific material that helps the architect prepare the house for the technologies, and send it to them without asking for anything in return.

Remember that it's about them, not about you.

Home decor and custom furniture stores

Customers who visit home decor and custom furniture stores are potential buyers of automation, audio, and video.

Partnering with a store can work very well, as long as you have someone to explain how the systems work.

Don't expect the store's salespeople to make the sale for you: that usually doesn't happen.

Offer a trial and include a commission for the store owner and the salespeople.

Builders' model homes

Builders like partnerships to automate their model homes, but you need to take some precautions.

As with stores, don't expect the real estate agents to sell for you: you need someone on site to explain how it works.

Never install products without a well-drafted contract, with clauses covering removal, dates, and the commitments of both parties.

A person who visits the model home may not buy the property, but they may become a client.

QA partner directory

If you're going to invest in Google Ads on your own or through an agency, you'll compete with hundreds of other people for the same keywords.

In 2021, when this post was written, the QA portal invested more than R$ 100,000 a year in Google and Facebook, buying keywords and delivering the leads to the listed companies. This was a big benefit for students in the QA program, and hundreds of projects were closed through the portal.

Today, the portal has been replaced by the QA partner directory, with search by city, which lists the QA Partner integrators, selected by QA from among the members of QA Master. And on the My project page, homeowners describe their project and QA recommends integrators in their area.